Digital Marketing Manager

Job function: 

The Digital Marketing Manager is responsible for high-quality execution of marketing initiatives and projects that are on time, on budget and relevant for the myON team.  This position will require expertise working with Salesforce and Pardot and will ensure a strong leadership role in driving lead generation. This person will also maintain schedules for all variety of marketing projects for sales, service and product departments.

Essential Duties / Responsibilities: 

The Digital Marketing Manager will effectively implement and manage lead generation campaigns leveraging SalesForce/CRM and Pardot, coordinate marketing strategies with Account Managers/Account Representatives to maximize sales and renewal opportunities, identify opportunities for product and marketing innovation, collaborate and create social media plans, and manage monthly webinar and marketing email campaigns.

Applicant Requirements: 

The successful candidate will have a 4-year degree in Marketing, Communications, Business or related field and 5+ years of progressive experience in project management to include managing timelines and budgets.  The preferred candidate must  have the ability to juggle multiple priorities in a fast-paced environment; have extensive experience with the planning, execution and tracking of marketing programs; ability to estimate and track projects; be detail-oriented with copywriting and brand management experience; must have excellent interpersonal communication skills (verbal and written) and problem-solving skills. Salesforce and Pardot expertise is a must for this position. 

Department: 
Sales & Marketing
Job term: 
Permanent
Employment type: 
Full-time

Jobs - about myon

Join our Team – join the fastest growing education technology company!

Since launching in 2011, myON has established itself as the largest and fastest growing digital literacy ecosystem for the K-12 education market. Over 7.5 million students have access to myON throughout 49 US states and 120 countries worldwide. myON students have access to a personalized literacy ecosystem that offers unlimited reading in a curated library of more than 13,000 digital titles dynamically matched to each learner’s reading level and interests.

myON earns rave reviews from educators, students, and parents in more than 600 districts across the country and around the world. The company has led major implementations of myON software in some of the country’s largest school districts, including Hillsborough County (Tampa Bay Area), Houston, Miami-Dade County, Clark County (Las Vegas), and the New York City Department of Education. Capstone’s quality titles will continue to power myON’s core content library. In addition, myON offers titles from over 60 premier K-12 publishers and media brands that recognize the power of the myON platform to deliver content to millions of students.